=LDR  00000nam  2200000   4500
=001  INLIS000000001250604
=005  20230915102912
=035  ##$$a 0010-0523000160
=007  ta
=008  230915################g##########0#eng##
=020  ##$$a 0130650757
=082  ##$$a 380.1
=084  ##$$a 380.1 MAH c
=100   #$$a Mahajan, Vijay
=245  1#$$a CONVERGENCE MARKETING : $b Strategies For Reaching The New Hybrid Consumer /$c Vijay Mahajan
=250  ##$$a Ed. 1
=260  ##$$a New Jersey :$b Prentice Hall,$c 2002
=300  ##$$a xxviii, 336 hlm : $b Ilustrasi ; $c 15 x 23 cm
=700   #$$a Robert E. Gunther
=650  #4$$a Marketing
=990  ##$$a 00000013280