| Judul | CONVERGENCE MARKETING : Strategies For Reaching The New Hybrid Consumer / Vijay Mahajan |
| Pengarang | Mahajan, Vijay Robert E. Gunther |
| EDISI | Ed. 1 |
| Penerbitan | New Jersey : Prentice Hall, 2002 |
| Deskripsi Fisik | xxviii, 336 hlm :Ilustrasi ;15 x 23 cm |
| ISBN | 0130650757 |
| Subjek | Marketing |
| Bahasa | Inggris |
| Bentuk Karya | Bukan fiksi atau tidak didefinisikan |
| Target Pembaca | Umum |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| PPS16.0077 | 380.1 MAH c | Dapat dipinjam | Perpustakaan Pusat - Perpustakaan Pasca Sarjana | Tersedia
pesan |
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| 001 | INLIS000000001250604 | ||
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| 260 | # | # | $a New Jersey :$b Prentice Hall,$c 2002 |
| 300 | # | # | $a xxviii, 336 hlm : $b Ilustrasi ; $c 15 x 23 cm |
| 650 | # | 4 | $a Marketing |
| 700 | 0 | # | $a Robert E. Gunther |
| 990 | # | # | $a 00000013280 |
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